Which Skills Do You Need to Be a Content Writer?

Want to know which content writing skills you need to master to create copy that sells? You’re in luck! We’ve rounded up the top five skills you can start working on. Get practising right now!

In this article:

  1. Great Research Skills
  2. Creativity and Originality
  3. Knows Basic SEO
  4. Highly Organised
  5. Stay Up-To-Date on Trends

5 Content Writings Skills You Should Master

1. Great Research Skills

A top-notch content writer understands the value of research. From research, you can learn a lot about your target market, from who they are down to what troubles them.

As a content writer, you can do so much with the right information. You can write about the topics your audience really wants to talk about. And when you do, getting your readers to stay on our page won’t be that hard.

You can get information about your readers or the topics they like in many ways. Start by reading white papers, case studies, and market research data. Many of these sources are available online, so a quick Google search will lead you straight to them.

Surveys are also a great way of getting information on your audience. With surveys, you can ask your audience what they’re interested in reading. Format your questions into a quick survey using any of these online survey generators:

2. Creativity and Originality

This one’s a no-brainer. Content writers are expected to weave creativity and originality into their work. Don’t even think about publishing bland or plagiarised work. EVER.

Writing creatively takes time and practice. There’s really no hard and fast route to becoming a more creative writer. All you need to do is keep writing, and you’ll eventually get the hang of it.

Another way to help keep your content creative and fresh is to get inspired. Inspiration can come from everywhere, so make sure you’re ready to note things down as they come!

Tip: Wherever you go, keep a small notebook and pen with you. This way, whenever you get inspired by a moment or event around you, you can immediately write it down and save it for later.

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3. Knows Basic Search Engine Optimisation (SEO) Strategies

Another crucial skill a content writer needs in their arsenal is a good grasp of basic SEO strategies and practices.

It’s one thing to write content that truly resonates with your audience. No matter how valuable your content might be, it’s useless if your readers don’t find your article.

This is where the skill of writing SEO-charged content comes in handy. Knowing how to implement basic SEO in your writing helps your content rank well on search engines. This makes it more likely for your readers to find and appreciate your output.

You can start by using SEO keyword tools. These tools can help you determine what topics your readers usually search which you can use as the topic for your next article or blog post.

Here’s a list of SEO keyword tools you can use to get started on optimising your next few drafts:


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4. Highly Organised

Juggling deadlines, drafting outlines, and editing content plans are all part of a content writer’s responsibilities. The only way you’ll be able to manage all these things as a content writer is to stay organised.

Being organised doesn’t just stop at scheduling your deliverables and making sure they’re submitted on time. Being highly organised in your writing is also a valuable skill that all competent writers possess.

Writing a piece with excellent topic flow shows that as a content writer, you’re knowledgeable about your writing. This helps you gain your readers’ trust and encourages them to stay on your page.

5. Stay Up-To-Date on Trends

Part of what makes web content so attractive to audiences is they’re trendy. Nowadays, people have a fear of missing out, so they’ll likely latch onto trends so long as they’re relevant.

Riding the current trends helps your brand stay relevant, too! Hijacking trends also boost your visibility online and directs more readers to your page.

Tip: Don’t write about everything that trends online! Choose only those that are relevant to your brand so every piece of content you write ties in with your content strategy.


With that, you now know the top five content writing skills you need to master to churn out compelling content. Training your research and organisation skills, creativity and originality, SEO practices, and trendiness take time. Don’t worry if you can’t get these skills right away! With enough practice, you’ll be able to master all these skills in no time.


Need help amping up the content on your website and social media accounts? Hit us up today, and we can help you craft an effective content strategy that maximises the return on your investment!


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