Should Your Blog Be Written by a Ghost Writer?
Not yet sure if you should have your blog written by a ghost writer? Read this article to know what a ghost writer does for your blog and detect the tell-tale signs that you might need to hire one ASAP.
In this article:
- What Is a Ghost Writer?
- What Are the Different Types of Ghost Writing?
- How Does Ghost Writing Work?
- Should My Blog Be Written by a Ghost Writer?
- Where Can I Find a Ghost Writer?
Blog Writing: Should Your Blog Be Written by a Ghost Writer?
1. What Is a Ghost Writer?
A ghost writer is a person who writes content on behalf of someone else. What this means is anything a ghost writer produces--articles, speeches, letters--someone else can put their name on.
Simply put, a ghost writer crafts content that they won't be credited for.
So, if a ghost writer doesn't get to put their name on the content they write, who gets the credit for it?
Typically, the person or company that commissioned the work gains ownership of the piece. As such, they get to edit and publish the content as they please.
2. What Are the Different Types of Ghost Writing?
Back in the day, celebrity memoirs were the typical outputs you can expect from a ghost writer. Nowadays, there are many other types of ghost writing.
Here are examples of the different kinds of content ghost writers are being commissioned to write:
3. How Does Blog Ghost Writing Work?
One of the most popular types of ghost writing is blog ghost writing. In blog ghost writing, you let a professional content writer craft articles in your business' name.
As a business owner, you may not have the luxury of time to populate your company blog regularly. While a blog may not be your company's number one priority, failing to keep it up-to-date may cost you some timely opportunities.
For example, you can use your company's blog for marketing. You can plan for posts that support your awareness, lead generation, and sales efforts online.
When you hire a ghost writer to manage your blog, you don't miss out on any of these opportunities. You get to build and maintain your online presence without compromising your brand's voice and persona.
4. Should My Blog Be Written by a Ghost Writer?
While ghost writers can be an excellent help for your business' online presence, it doesn't always mean that you need to hire one straight away.
In fact, many businesses, big or small, are perfectly capable of managing their blogs all on their own. And if they can do it, you most definitely can, too.
However, note that writing and managing a blog can also get stressful. Things can get really hectic, especially if blogging isn't the only thing on your job description.
If you're not sure whether you need to hire a blog ghost writer, look out for these tell-tale signs:
- Your blogging to-do list doesn't seem to end
- Managing your blog is getting in the way of your other responsibilities
- Your posts aren't getting as much traffic as you hoped
- You're unable to keep a steady flow of content published on your blog
- You can't find the time to engage with your readers and interact with them in the comments section
If you're experiencing any of the signs mentioned above, it might be high time for you to turn over your blog to a ghost writer.
5. Where Can I Find a Blog Ghost Writer?
A professional ghost writer worth their salt can translate your messages into the language of your brand. They can craft blog entries that best advertise your brand and engage the audience at the same time.
Plus, more and more ghost writers are experienced in Search Engine Optimisation (SEO). When your blogs are written with an SEO strategy, they're likely to appear in Google search listings which bring in website traffic.
By reading this article, we hope you're able to determine whether hiring a ghost-writing service is right for your company blog. If you do decide to hire one, make sure to hire one from a reputable content marketing agency. This way, you get professional writing services that guarantee a return on your investment.
Do you have any more questions about blog ghost writing? We can help! Contact us to talk about your business goals. Connect with us on on Facebook, Twitter, Instagram, or LinkedIn and we can talk about how our ghost writer can boost your company’s online presence.