How to Track Your Website Rankings

Want to know how you can track your website rankings? We're here to help. Read on to get our five-step guide to tracking your page's performance now!

In this article:

Step 1: Set up Your Website for Search Engine Optimisation (SEO)

Step 2: Link Your Website to an SEO Tracking Tool

Step 3: Watch Your Website's Organic Traffic

Step 4: Monitor Your Online Conversions

Step 5: Monitor Your Website Rankings


5-Step Guide to Help You Track Your Website Rankings

Step 1: Set up Your Website for Search Engine Optimisation (SEO)

You won't be able to track your website's rankings without setting it up for search engine optimisation (SEO).

SEO is a strategy that aims to improve your rankings on search engines. When your website has a sound SEO setup, it's chances of appearing higher up on search listings increases. This also makes it easier for your readers to find your content organically.

Part of setting up your website for SEO includes integrating keywords into your website content or copy. By complete coincidence, this is what we do! If you need help crafting and implementing an SEO strategy for your website, don't hesitate to contact us here at King Kongtent.

How to Track Your Website Rankings | King Kongtent, Content & SEO Services

Step 2: Link Your Page to a Website Tracking Tool

After implementing an SEO strategy on your website that's aligned with your business goals, you then have to link your page to a tracking tool. Tracking tools collect relevant data points such as clicks, visits, and conversions that you can use to make business decisions later on.

Here's a list of online tools you can use to track the analytics of your website:

Tip: Some tools have features you'll have to pay for to use. Before settling for anything, try and see if they offer trial runs. This way, you can minimise your expenses and make the most out of your tools.

Step 3: Watch Your Website's Organic Traffic

As soon as you've linked your website to a tracking tool, you can start watching out for the organic traffic brought in by the keywords you used.

Look out for the keywords that deliver the most organic traffic. Take note of these keywords and try creating more content that centres around them.

Don't lose hope on the keywords that deliver only a small amount of organic traffic. Low ranking keywords actually pose as an opportunity for you to own and rank high in. Write better content that uses these keywords so you can build authority for them over time.

RELATED: How to Get Free Backlinks for Your Website

How to Track Your Website Rankings | King Kongtent, Content & SEO Services

Step 4: Monitor Your Online Conversions

You can also track your website rankings by monitoring your online conversions.

Online conversions are any action—subscribes, sign-ups, downloads—your readers do while on browsing through your page. By linking your page to a website tracker, you can monitor which actions were most performed on your site.

Capitalising on the conversions that are most activated can boost your online efforts and help you meet your business goals. Meanwhile, you can also work on optimising the conversions that don't get that many engagements.

Step 5: Track Your Website Rankings

Connecting your website to a tracking tool can also help you determine your website rankings. Depending on the tool you're using, you'll be able to see how well your website fares versus other pages that are ranking for the same keywords.

If your website is ranking above your competitors, good for you! Keep doing what you're doing and continue tracking your website's performance.

But if your site's performing way below your competitors' pages, don't fret. Use the data your tool is collecting to make adjustments to your website content and SEO strategy.

 

With the five steps listed above, you now know how to track your website rankings. Tracking the number of visitors, clicks, and conversions on your page great way to improve your overall website's performance. With a well-performing and high-ranking website in your marketing strategy, you're this much closer to achieving your business goals and getting a return on your investment.

 

Want to know more about how you can track your website rankings? Contact us now, and we can talk about how best we can help you monitor your website's performance!

 

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